3 Point Games - Blizzard Swallows Activision

activisionblizzard During this past weekend Vivendi Games, owner of Blizzard and valued at 8.1 billion USD, announced a merger with Activision and has acquired 52% stock of the newly formed company. With the combined genius of both companies' marketing departments, the new company will be brilliantly named "Activision Blizzard." Luckily this is just a corporate brand and gamers will be treated to the familiar blizzard logo when starting up their copy of Star Craft 2. This move is predicted to help close the gap between the number 1 gaming company, EA, and the number 2 gaming company, formally Activision. EA, however, is apparently not fazed by this merger (or so they let on) and embraces the new challenge, stating:

"We're always at our best when we have a clearly defined competitor," said an EA rep. "[The Activision/Vivendi merger] doesn't change our strategy. Our CEO John Riccitiello has been encouraging senior managers to think of all other publishers as one large competitor--he's been encouraging them to think like challengers."

As of right now this merger appears to be nothing more than an attempt to garner the owners of the two companies more money. The brands on games like Guitar Hero or World of Warcraft are not going to be changing. The people working on these games will not be changing, either; aside from the normal turn over. So there is no need to fear that your favorite gaming brand is going to be horribly disfigured in an attempt of cross branding. And one can only hope that we will not be seeing an orc dawning full battle armor and jamming on an axe in future versions of Guitar Hero. Press Release

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